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Jane Seymour Home Extends with GTT, Thro

Carole Sloan -- Home Textiles Today, February 25, 2008

The Jane Seymour Home Collection is introducing six beds via its new partnership with GTT International, as well as a decorative pillow and throw blanket collection with Thro for fall.

New to the bedding collection's theme is Cimarron Valley, inspired by the Western United States with prairie-inspired florals and Navajo prints in La Mesa; and Santa Rosa with its native designs with a retro-geometric look.

The Coral Canyon group has added Silver Flores, with painterly silver florals and tailored grays; and Avalon, a tonal graphic influenced by botanical art.

Added to the Winding Way collection are Gypsy, a multi-textural Bohemian look with fabrics like corduroy and ribbon-puckered taffeta; and English Rose, a classic rose with traditional elegance.

The new bedding, available in comforter sets and decorative pillows as well as quilts, window treatments and dust ruffles, will be available at "more popular price points than before," said Howard Winkler, president of Sommerset Group, the partner with Jane Seymour. "Overall, it is fresh, updated traditional and transition design with an eye towards looking a things with a fresh viewpoint — it is more important than ever before to excite customers."

The bedding retails from $39.99 to $299.99.

The Thro collection of decorative pillows is a separate, independent collection of cottons, embroideries, embellishments and faux furs shown in four groups that embrace Seymour's four home and lifestyle elements, Winkler said.

The look of this collection is designed to work with the highly successful decorative accessory collections in Jane Seymour Home, he noted.

Pillows and throw blankets are priced from $19 to $119.

The collections are featured currently in The Great Indoors and about 980 specialty and furniture stores, Winkler added.

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