Liz goes home...once again
April 14, 2003-- Home Textiles Today,
After a seven-year absence, Liz Claiborne returned to soft home during spring market, unveiling a broad apparel-inspired line of bedding, bath and window treatments with licensee American Pacific.
"Nautica represents that gender-friendly casual look for us, and Liz Claiborne goes in the opposite direction, with feminine looks, colors, prints and patterns. It rounds out our brand portfolio in a very nice way," Patty Kampman, vp, gmm, merchandising and design, American Pacific, told Home Textiles Today. "We absolutely saw a niche in the marketplace for this fresh approach to femininity."
The collection, targeted at specialty and department stores, marks the first new home line from Liz Claiborne in seven years, when Springs Industries was the licensee for the line.
"There's a tremendous amount of apparel inspiration. We really felt American Pacific has interpreted the apparel aesthetic very well," said Ann Bukawyn, vp, licensing, Liz Claiborne.
Bedding is available in 10 designs and includes four core sheet programs — a 310-count sateen with embroidery, a 210-count yarn-dyed embroidered pin stripe, a 230-count sateen print and a 220-count engineered print — that mix and match with all the designs.
The signature fashion bedding collection is Heather, which includes a micro-suede comforter and matching shams, cotton velvet shams, matelassé shams, mohair decorative pillows and two types of sheeting — a 230-count printed variety and a 310-count sateen embroidered style. The signature solid-color bedding collection is Variety, "our No. 1 solid placement, a driver for this category," said Jennifer Isaac, director of merchandising for Liz Claiborne, American Pacific LLC. Variety is available in six colorways and can coordinate with looks from other bedding designs.
For top-of-bed, the line also includes eight quilts in ramie cotton, velvets and cotton linen jacquards, as well as eight independent duvets, most of which tie back to decorative pillows for the bed, in novelty knits, cable knits, velour stripes, matelassés and all-over embroidered patterns.
Bath comes in six collections, all which coordinate to bedding. In addition, there are five independent bath accessories collections, seven independent shower curtains and three independent towel programs.
Window treatments are available in 17 styles, many of which come as pairs — a solid with a companion sheer. Fabrications include rayon blends, cotton sheers, velvets and burnouts, sheer plaids, linen cottons and others.
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