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Sure Fit names De Sotle to key post

New York-- George De Sotle has been named svp - sales & marketing for Sure Fit, the major marketer and distributor of branded and private label furniture covers.

De Sotle will oversee all retail sales, marketing, and forecast planning efforts for the company and will report to ceo Hugh Rovit.

With more than 25 years of sales and merchandise management experience in soft textiles, De Sotle spent the last seven years as evp of sales with Sleep Innovations. Previously, he was vp sales with American Home, and also spent more than a decade in senior sales positions with Springs Industries.

At Sure Fit, De Solte will team up with Nancy Cartisano, svp of product development and sourcing.

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