Kohl's pops the question
February 17, 2003,
A 31-year-old Internet marketer and a 24-year-old technical advisor were recruited by Kohl's for its Valentine's Day Bridal Registry TV spots.
"Kohl's gift registry is all about celebrating newlyweds as they start their lives together," said Julie Gardner, senior vp of marketing. "This is about real life, and we felt very strongly about using real men in the spots. We wanted to capture and present these special moments in a compelling way."
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