Kohl's pops the question

A 31-year-old Internet marketer and a 24-year-old technical advisor were recruited by Kohl's for its Valentine's Day Bridal Registry TV spots.

The reality-based ads, which premiered nationwide last week during "American Idol" and "Survivor," feature the two men declaring their love for, and then proposing to their girlfriends. Of course, the unscripted spots resulted in the expected answers: yes.

"Kohl's gift registry is all about celebrating newlyweds as they start their lives together," said Julie Gardner, senior vp of marketing. "This is about real life, and we felt very strongly about using real men in the spots. We wanted to capture and present these special moments in a compelling way."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!