Kohl's pops the question

A 31-year-old Internet marketer and a 24-year-old technical advisor were recruited by Kohl's for its Valentine's Day Bridal Registry TV spots.

The reality-based ads, which premiered nationwide last week during "American Idol" and "Survivor," feature the two men declaring their love for, and then proposing to their girlfriends. Of course, the unscripted spots resulted in the expected answers: yes.

"Kohl's gift registry is all about celebrating newlyweds as they start their lives together," said Julie Gardner, senior vp of marketing. "This is about real life, and we felt very strongly about using real men in the spots. We wanted to capture and present these special moments in a compelling way."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!