Trend Lab to Produce NASCAR Infant Line
October 5, 2009,
Trend Lab has signed a license agreement to collaborate with NASCAR on nursery and toddler products including crib and toddler bedding, décor, storage, gifts and diaper bags.
The moderately priced line will combine Nascar themes with the contemporary designs from Trend Lab.
"This agreement aligns well with our overall focus on the young fans of our sport," said Blake Davidson, managing director of licensed products for Nascar. The brand "is reaching out to youth markets in various ways to engage them about our sport and products such as these support that initiative," he added.