Creative Home reinvents with design

At the New York Market – Creative Home has reinvented itself this market with a new design direction and approach to the marketplace. Lisa Granger, divisional sales and marketing manager, and Michaela Cajvan-Bernadi, design director, have teamed up to focus the top-of-bed, decorative pillows, and soft window programs into “more classic, more traditional products at sharp price points.”

Granger added that where contemporary and trend groupings once dominated, Creative Home now centers its product line 75% on classic/traditional and 25% on a combination of contemporary, Southwestern and trend-driven products. “We wanted to shift our style from contemporary and regional looks to more universal designs,” Cajvan-Bernadi said.

There are 12 new bedding collections, all of which center on a duvet cover with matching shams and bed skirt. Duvet inserts are also offered as part of duvet sets. Decorative pillows are now more skewed toward solid looks that have texture and stitching details for added fashion.

And for the first time, Creative Home has added soft window treatments to coordinate with its bedding programs, and has entered the table linens category with a collection called Diamond Dot.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!