Britannica Home signs Bill Blass

NEW YORK — After spending roughly two decades at Springs, Bill Blass has inked a licensing agreement with Britannica Home Fashions and will begin showing new product at the upcoming spring market.

Six new patterns will be unveiled — along with sheets, throws, quilts, decorative pillows and window treatments — for a full bedding collection.

"We're stepping up the product to be more of a luxury bedding item," explained Sally Messina, vice president of product development, Britannica. Comforter sets will retail for $199.99 and sheeting of 400-thread count and higher will retail for $79.99.

The new license, which was signed this past fall, will target department stores and the big boxes.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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