Alliance Style Group Onboard with Baby
Home & Textiles Today Staff -- Home Textiles Today, November 15, 2004
Alliance Style Group has jumped into baby bedding with its Baby Sable blanket and Baby Quilted Toasty Throw, both in four pastel shades. The company is also now offering regular fleece solids and prints for newborns.
For older children, there are brand-new Kids Play polar fleece blanket and pillow case sets featuring a giant car or dollhouse motif spanning the entire front of the item. The blanket will retail for $29.99 twin.
Also new are spa robes in dream fleece, which has towel-like plushness. Dream Fleece Spa Robes are offered in light pink, strawberry, lime and white and will retail for $24.99 to $39.99 for a robe and matching slippers.
Five styles of robes will be offered: a standard short length, a wrap with matching headband, a zippered sleeveless shell, a short sleeve robe with button-down front and a notch collar sleeveless robe. Dream Fleece is also available in blankets and throws in six brights and four neutrals.
Other introductions include Plush Poodle throws and decorative pillows in six neutral colors featuring the poodle construction on both sides. Acrylic boucle looks were also added for throws in an array of tweeds and solids. In fleece throws, five whimsical prints were added plus embroidered floral throws and pillows in six colors to be sold in sets.