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Heidemann takes Sears home

In a radical change of buying responsibilities and reporting relationships, Sears has placed long time hard lines executive Lyle Heidemann in charge of all the company's home merchandise in full-line stores.

The move, made last week, "was done to better align our full line stores with our corporate priorities," explained Mark Cosby, executive vp of Sears and president of the full line stores. The changes, Cosby added was undertaken to implement the organizational structure around customers needs — "selection of the right products and realigning the merchandising functions to maximize efficiencies."

With this change, Heidemann, formerly executive vp, general merchandise manager, hard lines, and now executive vp, home and off-mall stores excluding The Great Indoors and the new test Sears Grand stores, oversees the entire home fashions business as well as the Sears stronghold of appliances and electronics. He adds bed, bath, window coverings, luggage, home accents, cookware/ tabletop, rugs, home environment, small kitchen appliances, closet, household appliances.

Barbara Pizzella, who headed the entire home fashions division since July of last year, retains her position as vp, general merchandise manager, but is responsible for bedding, bath, window coverings, home accents, rugs and closet.

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