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Cotton Gets Tough

Cotton Incorporated's Textile Chemistry Research Department has created Tough Cotton — a wrinkle-resistant finish that aims to keep cotton looking good and lasting longer.

The new creation is also supposed to maintain a smooth appearance after home laundering.

Cotton Inc. stated that Tough Cotton has about 20 percent better tensile and tear strength and boosts abrasion resistance by 300 percent. Other benefits are said to be in shape retention, shrinkage control, quicker drying and easier pressing.

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