Kmart unveils new holiday campaign
November 14, 2002,
Troy, MI — Planning to tap broadcast and weekly newspaper print advertising, in-store promotions and community grass roots initiatives, Kmart unveiled its new holiday marketing campaign.
The new "Get More Gifts, Spread More Cheer" program kicks off with national television commercials that begin airing on Nov. 17.
Related Content By Author
Vegas Performing with PureCare's Lonnie Scheps