Warner Bros. taps new vp, licensing
April 30, 2001,
BURBANK, CA — Warner Bros. Consumer Products announced the hiring of Annie Leung as its vp, licensing for Greater China and Southeast Asia.
Leung will report to Mark Matheny, executive vp, International for Warner Bros. Consumer Products. She will lead and manage licensing sales as well as marketing and operations for the division. In addition, Leung will also assist in generating and implementing operational policies and procedures and prepare a full licensing strategy for the region.
"We are very excited that Annie has joined our group," Matheny said. "Her strong working knowledge of the Asian marketplace, coupled with her highly developed brand management expertise and excellent leadership skills make her the perfect choice for this position.
"She is a strategic thinker with an excellent sense," Matheny continued. "Her hands-on attributes will make her an integral member of our international business team."
Prior to joining Warner Bros., Leung, who will be based in Hong Kong, most recently worked for TAO Concept Ltd. as ceo. She has also worked for Mattel East Asia Limited and Cosdel (Far East) Ltd. as regional general manager and general manager, respectively.