Springs to launch Fisher-Price line
May 24, 2007,
El Segundo,Calif.– Toy titan Mattel today announced it has extended its licensing arrangement with Springs Global US, which will now product the first ever complete line of bedding and bath products for infants and toddlers under the Fisher-Price brand, a Mattel subsidiary.
The collection targets mid-tier and mass retailers as well as baby specialty stores. Retail prices will range from $3.99 to $29.99.
Under the licensing extension, Springs will continue to create bedding and bath products for Mattel’s Barbie, Hot Wheels and Polly Pocket brands.
Springs has been producing juvenile products under the Mattel license since 2004.