Springs to launch Fisher-Price line
Home & Textiles Today Staff -- Home Textiles Today, May 24, 2007
El Segundo,Calif.– Toy titan Mattel today announced it has extended its licensing arrangement with Springs Global US, which will now product the first ever complete line of bedding and bath products for infants and toddlers under the Fisher-Price brand, a Mattel subsidiary.
The Fisher-Price collection will include sheets, blankets, mattress pads, bumpers and valances, diaper stackers, lamps, wall borders, wall hangings, switch plates, night lights and baskets. Bath products will include supertowels, hooded towels, washcloths and washmits.
The collection targets mid-tier and mass retailers as well as baby specialty stores. Retail prices will range from $3.99 to $29.99.
Under the licensing extension, Springs will continue to create bedding and bath products for Mattel’s Barbie, Hot Wheels and Polly Pocket brands.
Springs has been producing juvenile products under the Mattel license since 2004.
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