JCPenney lures teens with ‘Rock Your Dorm’ promos
July 11, 2007-- Home Textiles Today,
Plano,Texas– As part of its upcoming back-to-school promotion, thewww.jcp.com/mixitup area on the JCPenney website will offer activities, promotions, shopping, and other elements to establish and grow emotional connections with younger consumers.
Rock Your Dorm has become a template that includes both shoppable merchandise pages in its Campus Shop and fashion guides in the Campus Solutions section. There is also a gift registry.
The dorm décor component is part of the larger, companywide integrated marketing campaign for back-to-school. The full campaign will feature movie trailers, webisodes, mobile phone promos, print ads, guerrilla marketing, and sponsorships tied into the Teen Music and Premio Juventud award shows.
Related Content By Author
Industry Related Content
Countdown to Heimtextil 2015 - Part 3