JCPenney lures teens with ‘Rock Your Dorm’ promos

Plano,Texas– As part of its upcoming back-to-school promotion, area on the JCPenney website will offer activities, promotions, shopping, and other elements to establish and grow emotional connections with younger consumers.


Rock Your Dorm has become a template that includes both shoppable merchandise pages in its Campus Shop and fashion guides in the Campus Solutions section. There is also a gift registry.


The dorm décor component is part of the larger, companywide integrated marketing campaign for back-to-school. The full campaign will feature movie trailers, webisodes, mobile phone promos, print ads, guerrilla marketing, and sponsorships tied into the Teen Music and Premio Juventud award shows.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!