Saks re-aligns responsibilities, adds new exec
February 18, 2004,
BIRMINGHAM, Ala — Saks Inc. has hired Terron Schaefer as senior vice president of marketing for Saks Fifth Avenue, a new position in the company.
With the recent resignation of Sheri Wilson-Gray, the division's executive vice president of marketing, the marketing organization has been restructured. Schaefer will be responsible for marketing, public relations, fashion merchandising, creative brand management, catalog operations, and visual merchandising. He will report to Andrew Jennings, who was recently named president and chief merchandising officer of Saks Fifth Avenue.
Schaefer's most recently was worldwide creative director for Simon Property Group. His retail experience includes senior vice president of marketing - Worldwide Retail for Warner Bros. as well as positions at Macy's West, Galerias Preciados, Harrod's, Bloomingdale's, and William Filene and Son.
Prior to joining Saks Fifth Avenue in October 2003 to spearhead the important CRM efforts, Rosenblatt led CRM initiatives at American Express TRS Company, Virgin USA, and US Loyalty Corporation.
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