Pillowtex Names New Licensee, Renews Maples
Home & Textiles Today Staff -- Home Textiles Today, July 16, 2007
Official Pillowtex has signed a licensing agreement with International Home Fashions (IHF) to make electric blankets, electric pads and electric throws under the Cannon and Royal Velvet brands for distribution in the U.S. and Canada; and Pillowtex has also renewed through 2010 its license with Maples Rugs for Royal Velvet bath, accent, and area rugs in the U.S. and Canada.
Pillowtex said the electric bedding products will show at the IHF showroom in suite 905 of the 295 Fifth Avenue building during the August market in New York, and will be ready to ship to retail this fall.
IHF president Tedd Smith said, "We are extremely excited to have the opportunity to work with two of the most recognizable brands in the industry." The IHF lines will embody the latest microprocessor technology for greater safety and comfort control, the company said, as well as other electronic features and "distinctive fibers."
Howard Dietch, director of licensing and new business development for Official Pillowtex, noted, "This agreement complements the existing licenses we have for these brands and solidifies our total home concept."
Maples Rugs, which sells its Royal Velvet line into specialty and department stores and to online retailers, will also be showing its latest products during the New York event. Based in Scottsboro, Ala., Maples has a New York showroom at 295 Fifth Ave.
Wade Maples, president of family-owned Maples Rugs, said of the Royal Velvet program, "Maples looks forward to carrying on the tradition of quality this brand has enjoyed over many years."
Industry Related Content
Celebrity Branding at NY Home Fashions Market