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Betsey Johnson to launch home line with WestPoint

WEST POINT, Ga. – WestPoint Home just inked a licensing agreement with New York fashion designer Betsey Johnson for a full line of branded bedding and bath products.

She will bring her signature look to sheets, comforters, blankets, bedding accessories, towels and bath accessories produced by WestPoint Home, with an anticipated late fall 2006 or spring 2007 shipping date for the first collection.

The Betsey Johnson look features “sexy silhouettes,” flowing fabrics, whimsical detailing and tailored fit. Her apparel and accessories are sold in better department and specialty stores, as well as her own shops in America, Europe and Japan. Johnson opened her first franchise store earlier this year in Dubai inside the Middle East’s largest shopping center.

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