Betsey Johnson to launch home line with WestPoint
December 9, 2005,
WEST POINT, Ga. – WestPoint Home just inked a licensing agreement with New York fashion designer Betsey Johnson for a full line of branded bedding and bath products.
The Betsey Johnson look features “sexy silhouettes,” flowing fabrics, whimsical detailing and tailored fit. Her apparel and accessories are sold in better department and specialty stores, as well as her own shops in America, Europe and Japan. Johnson opened her first franchise store earlier this year in Dubai inside the Middle East’s largest shopping center.
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