Riverdale readies new licenses for Market debut
August 28, 2001-- Home Textiles Today,
Montgomery, AL — Riverdale Decorative Products at the upcoming New York Home Textiles Show in October will introduce product for three new licensing partnerships it recently forged, said Cheryl McLain, vp of marketing and merchandising.
For all the licenses, Riverdale will produce domestically made tapestry decorative pillows and will set its price points from $14.99 to $19.99. The collections will all target mid-tier retailers and gift stores. Sizes will include 13x17 and 17x17.
The three licenses are: Susan Wheeler license, a spring-themed license with "a sweet appeal," McLain said; Ogdemli-Feldman, which includes designs featuring vintage motel and hotel signs; and Andrea Tachiera, an upscale lodge and beach scene look.
"Our fashion business is really taking off," McLain said. "We're becoming better known as fashion house and not just for engineered tapestries."
Other licenses Riverdale has partnerships with include Beatrix Potter and Paddington Bear, among more than a dozen others.
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