Karastan Woos Contemporary Consumer
October 2, 2006,
Karastan introduced a new rug collection, and new designs to others, as part of the Metro Rug Alliance Market Week held here recently. Many of the new offerings are designed to broaden the traditional rug maker's scope – without abandoning its classic positioning.
Its newest machine-woven rug collection, Shapura, springboards off traditional Peshawar weaves, but employs color that is simpler and more airy. Key colors across the collection include brick, chalky blue, bottle green, and saffron yellow. Three patterns are being offered. In addition to standard area rug sizes, Karastan can hand-seam rugs together to create over-sized pieces.
“We think it will attract a customer that hasn't found Karastan yet,” Miller said.
Similarly, new additions to Karastan's Artworks collection focus on “luxury” neutrals such as robin's egg blue and shades of brown. The idea, Miller said, is to create pieces that consumers can pair with more contemporary furniture.
Such is also the case with Empress Kirman Black, a new addition to the Original Karastan series. The pattern – a best-seller for 17 years – has been re-colored to make it more dramatic, with an emphasis on black that allows the pattern “to go in a more contemporary direction.”
Related Content By Author
1200 Suppliers are Ready for You at Intertextile Shanghai
Home & Textiles Today eDaily
Most Viewed Articles
See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.