Karsten America Innovates in Beach Towels, Bath

Karsten America's latest beach towel collection shows innovation, with one that folds into a bag and another that can be buttoned up into a sarong.

The sarong is the centerpiece. It features three wooden buttons along the side and multiple button holes to accommodate different sizes of users. The towel is wrapped around the waist and meant to hang low. It is set to retail for $17.99 to $19.99.

New looks in fiber reactive prints are a push for this market, featuring metallic accented patterns, prints on sculpted blanks for texture, and embellished looks that reverse to solid-color and patterned looks.

In bath, two new solid colored programs are the highlights, Bahia and Shetlands. Both are being marketed under the company's house brand, Karsten Homewear. And for the first time, the company is showing a skid-free, ribbed bath mat, available in six solid colors. HTT

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!