Karsten America Innovates in Beach Towels, Bath
April 17, 2006,
Karsten America's latest beach towel collection shows innovation, with one that folds into a bag and another that can be buttoned up into a sarong.
New looks in fiber reactive prints are a push for this market, featuring metallic accented patterns, prints on sculpted blanks for texture, and embellished looks that reverse to solid-color and patterned looks.
In bath, two new solid colored programs are the highlights, Bahia and Shetlands. Both are being marketed under the company's house brand, Karsten Homewear. And for the first time, the company is showing a skid-free, ribbed bath mat, available in six solid colors. HTT