Bon Ton Stores Reports Loss
Home & Textiles Today Staff -- Home Textiles Today, June 1, 2009
The home department merited little mention as The Bon-Ton Stores reported its results two weeks ago — other than naming LivingQuarters among the best performing private label brands and furniture among the worst performing categories.
Bon-Ton's loss for the first quarter ended May 2 widened to $45.4 million, or $2.67 per share, from $34.1 million, or $2.03 per share, a year ago. The company said a smaller tax benefit contributed to the deeper loss.
But the company boosted gross margin during the quarter by 80 basis points to 34.8% of net sales as Bon-Ton chopped same-store inventory by 11% and knocked clearance inventory back 16%. It also lowered selling, general and administrative expenses by $18.9 million.
Sales fell 8.0% to $644.5 million, with comps off 8.6%.
The company planned better business down and shifted buyer's emphasis to moderately priced goods, according to Tony Buccina, vice chairman and president — merchandising. "The customer is really telling us she wants value."
The 280-unit regional department store chain will continue to emphasize leaner inventories, moderate goods and value-oriented key items going forward, he said.
Bon-Ton also intends to become "very aggressive" with e-commerce, a small but rapidly growing sales vehicle.
"We will be getting more vendors and skus on the site," Buccina said, adding Bon-Ton also will expand assortments of vendors already on the site.
Celebrity Branding at NY Home Fashions Market