Karsten U.S. adds Rosa Chá
August 24, 2004,
NEW YORK — Brazilian manufacturer Karsten’s U.S. marketing arm, Karsten America, is adding the Rosa Chá beachwear label to its roster of designer brands for bath and beach towels and robes.
The new program, comprised of towels and terry robes that directly coordinate with Rosa Chá lines, represents a new direction for Karsten America — the uncharted territory of apparel and swimwear retail channels.
Karsten’s Rosa Chá collection includes sculpted bath towels in bright colors, printed and jacquard terry robes and printed and terry/silk beach towels, all of which coordinate with some of the brand’s new swimwear offerings.