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Big Lots unveils e-commerce site, ‘Deal of Day’

Columbus, Ohio – Trumpeting the “Online Deal of the Day,” closeout retailer Big Lots has officially launched its new e-commerce website.

“The online deal of the day concept is something that we believe is fun and different, and with unbelievable values and great brands, it's just in time for the holidays,” said Steve Fishman, chairman, president and ceo.

Today’s first-ever Deal happens to be a double offer: either a Sony Bravia HD TV for $1,269.99, offered new at 37% off the list price of $1,999.99; or a Samsung HD TV marked down 31% to $1,699.99.

Clicking on a product picture for detailed description takes one instead to a sign-up page for the BuzzClub. Big Lots obviously wants to capture, track and promote to its online users. The sign-up is fairly brisk, and one is encouraged to use a zip code as a password.

Joining the Big Lots BuzzClub initiates eligibility for special discounts – and also encourages users to sign up for email alerts about the Online Deal of the Day and other specials.

Big Lots, with 1,361 stores, is No. 11 on the HTT Top 50 Retailing Giants list, with 2007 home textiles sales of $425 million.

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