Louisville Bedding to Debut Jennifer Gucci Line
July 30, 2007,
Louisville Bedding Company (LBC) has entered into an agreement with Jennifer Gucci Home master licensor Veratex to debut a Jennifer Gucci branded line of basic bedding, including bed pillows, utility comforters, mattress pads and pillow protectors.
"This is a special, more upscale line for us" said Scott Walters, national merchandise manager, LBC. "We're tailoring this line to the more discriminating consumer that is looking for higher thread counts, premium cottons, natural fill products, and higher end down alternative products."
The collection will comprise 400 thread count sateen, 600 thread count pima cotton sateen stripes, and 800 thread count basketweave jacquard made of Supima cotton. Bed pillows will feature premium down alternative fibers, as well as feather and down options. Coordinating mattress pads, down alternative comforters, and pillow protectors will round out the line.
The Jennifer Gucci collection from Veratex is developing in fashion bedding, bath products, and accent rugs. Meanwhile a full complement of products ranging from cosmetics and home fragrances to jewelry and watches are also under development.