Ross taps lower-income consumers

Pleasanton, Calif. – Discovering it has tapped an “under-served” customer, Ross Stores Inc. will this year more than double the number of its dd’s discount units and expand to new markets.

During the off-price retail company’s presentation at Citigroup’s 2007 Retail Field Trip and Conference, evp and chief administrative officer Michael O’Sullivan said that since this concept launched during the third quarter of 2004, dd’s has “proven to be a strong segment of customers.”

The dd’s discounts concept currently comprises 26 units in California. It serves younger, lower-income shoppers with national chain and discount brands, versus its sister – Ross “Dress For Less” stores – which serve middle-income customers with department stores brands.

Ross Stores Inc. is planning for 90 new units this year – 63 of them Ross and 27 of them dd’s. These sites will include 40 of the recently acquired Albertson’s supermarket locations.

Gary Cribb, evp and ceo, added that the company sees a potential of 500 units for dd’s down the road. “We’re happy with top line,” he said. “dd’s sales are exceeding plan.”

HTT Research pegged home textiles sales at Ross Stores at $275.0 million in 2005.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos

CURRENT ISSUE

HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!