• Andrea Lillo

SDH to unveil bedding from Italian wood yarn

At this week's Atlanta Gift Show, SDH Enterprises will debut its new line of bedding products woven with an Italian wood yarn.

Called Legna — a play on the Italian word for wood, "legno" — the solid-color collection is made of a new generation of cellulose yarn, designed to produce a soft, silky feel.

Produced in Italy, the new line is comparatively the same quality as SDH's 483-count cotton sateen sheets, with similar pricing, said Catherine Stemmler, sales manager. "It's a new solid-color program for us."

The initial Legna line will consist of three two-color combinations: Lemon and Lime, Cloud and Sky, and Sea and Sand. Sheets, cases and skirts will be available in solid colors, duvet covers and shams will reverse and coverlets will be framed or hemstitched. A flat queen sheet will wholesale for $96, while a full/queen duvet will wholesale for $154.

The company intends to ship the line by mid-October, and support the introduction with a nationwide ad campaign in November.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!