• Jennifer Marks

Tommy shows ‘Favorite Things’ at Market

At the New York Market – Tommy Hilfiger Home took a new approach during this week’s New York Home Fashions market. It’s “Favorite Things for Home” theme dovetails with an upcoming marketing campaign Tommy Hilfiger apparel will be conducting.

For Tommy Hilfiger Home, “This is about what belongs in your linen wardrobe. It’s about basics,” said Brad Comisar, vp marketing.

Some fashion top of bed was presented as a color multiplier story. Solid color shams and skirts have been standardized to support of variety of fashion beds.

“We’ve added a lot of flexibility to the mix,” said Comisar. “We don’t want to just sell a bed.”

This market, Hilfiger Home also introduced a new embroidered sheet, a new subtle glen plaid sheet.

Other color iterations of Hilfiger Damask.

A variety of sheeting elements and core sham elements paired with a woven awning stripe duvet cover.

Hilfiger Damask is one of the new fashion bedding designs being presented as a “color multiplier.”

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!