• Jennifer Marks

Tommy shows ‘Favorite Things’ at Market

At the New York Market – Tommy Hilfiger Home took a new approach during this week’s New York Home Fashions market. It’s “Favorite Things for Home” theme dovetails with an upcoming marketing campaign Tommy Hilfiger apparel will be conducting.

For Tommy Hilfiger Home, “This is about what belongs in your linen wardrobe. It’s about basics,” said Brad Comisar, vp marketing.

Some fashion top of bed was presented as a color multiplier story. Solid color shams and skirts have been standardized to support of variety of fashion beds.

“We’ve added a lot of flexibility to the mix,” said Comisar. “We don’t want to just sell a bed.”

This market, Hilfiger Home also introduced a new embroidered sheet, a new subtle glen plaid sheet.

Other color iterations of Hilfiger Damask.

A variety of sheeting elements and core sham elements paired with a woven awning stripe duvet cover.

Hilfiger Damask is one of the new fashion bedding designs being presented as a “color multiplier.”

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!