Micro for Mid-Tier
Home & Textiles Today Staff -- Home Textiles Today, February 6, 2006
Coimbatore, India —Sharadha Terry Products Ltd. has introduced a mid-tier level for its upmarket MicroCotton brand of zero-twist bedding products.
The mid-price collection will be branded as Dew rather than MicroCotton. It includes seven sheet offerings and blankets in a variety of woven textures.
Industry Related Content
Celebrity Branding at NY Home Fashions Market