Melrose Home's place to spread out

Melrose Home has expanded its headquarters showroom here to accommodate the broader range of product offerings the company has taken on.

The 5,000-square-foot space — more than three times the size of Melrose's original 1,500-square-foot lodgings showcases table linens, dec pillows, throws, furniture covers and bedding.

The apparel-oriented fabric company began producing finished home textiles about 20 months ago, tapping its sourcing offices in China, Europe, Taiwan, Korea and Turkey.

"We're picking up a lot of steam," president John Emrani told HTT. "We're getting more focused in certain looks and areas — more fashion, a lot of old-world looks, traditional looks. We're niching in."

Although the product emphasis is currently built around dec pillows, furniture covers and table linens, Melrose in September will expand upon the soft introduction to bedding it unveiled during the New York Home Textiles Market this past March.

"We're showing jacs, a lot of chenilles, a lot of prints — in both bedding and pillows," Emrani said. "We're actually merchandising our bedding to use a lot of the stand-alone pillows."

The company continues to target specialty stores, some department stores and some discounters. The slow retail environment of the past several months has given Melrose time to build a base and test programs, Emrani said.

"We're trying to bring the fashion look at a competitive price," he said. "If you can be a player in the hard times, when the market turns around you'll reap benefits."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!