JCPenney Outlook Conservative

JCPenney last week said it expects to generate earnings per share for the current fiscal year of about $1.55. That’s just off EPS of $2.57 two years ago but would represent a solid rebound from the $1.58 is posted in the recently concluded fiscal.

Gross margin rate is expected to be flat compared with 2009. The retailer forecast a comp increase in the low single digit, with a sales increase 30 to 50 basis points lower than the comp.

For the first quarter, JCPenney is looking for earnings per share from 16 cents to 20 cents as gross margin rate inclines slightly compared to last year’s 1Q. Comps are expected to be flat to slightly positive, with sales 30 basis points lower.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!