Bardwil launches Vera Bath collection

At the New York Market – Entering its second year as The Vera Co.’s table linens and kitchen textiles licensee, Bardwil Linens is now tacking on bath linens – towels, shower curtains and rugs – to its assortment for the designer brand.

Bardwil expands its partnership with The Vera Co. with a new collection of bath linens – bath towel ensembles, shower curtains and rugs. The initial program comprises four designs.

The Vera bath program marks the second license for Bardwil’s bath division, which is anchored by the Lenox brand.

“We’re excited to be working with The Vera Co., which represents an iconic American artist, a woman who was a pioneer in our field,” said Linda Kulla, vp, Bardwil bath division. “This is a very different lifestyle brand for us.”

The Vera Co. has also recently signed on Zrike as its other bath licensee, for bath accessories. Zrike is also the brand’s partner for tabletop products.

“We have a great synergy with Zrike for these programs,” Kulla added.

Bardwil’s new Vera bath program launches with four collections:

Poppies, which includes a printed shower curtain featuring bright blue poppies with green leaves, a printed bath towel ensemble, a sculpted tufted rug; and poppy-shaped shower curtain hooks;

Flights of Fancy, a pattern of colorful butterflies in flight interpreted on a printed shower curtain, two bath towel ensembles – a printed sheered terry that matches directly to the shower curtain, and a towel ensemble featuring embroidered butterflies, a cotton tufted rug, and butterfly-shaped hooks;

Camellia, a floral in pink and white design on a printed shower curtain, two ensemble collections – a sheered printed towel grouping and an ensemble depicting an embroidered bouquet of camellias, a sculpted rug that employs a new tufting technique meant to accentuate the camellia design motif, and sculpted hooks;

Candy Dish, which includes a red printed shower curtain featuring vintage candy jars with peppermint sticks, other assorted holiday candies and red ribbons, a matching printed terry bath towel ensemble with a peppermint stripe border, a round peppermint candy rug in red and white, and hooks.

Price points are set to range from $14.99 to $16.66 for a bath towel. Targeted distribution channels include specialty and department stores.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!