Croscill Responds to Product Demand
August 20, 2007,
The bath division of Croscill Home Fashions is seeing its shower curtain business beginning to grow more rapidly than its bath coordinates, so the company recently expanded its assortment.
Croscill's broad breadth of accessory offerings includes a slight shift away from resin, as the cost of this oil-based material continues to climb. Clemente explained that where resin used to occupy 60% of the line, it is now 50%. The other half is mostly ceramic, 45%, while 5% is made up of metal, glass and wood.
Croscill added for the first time melamine — a substance related to resin — as a new material for accessories.
Croscill partnered with textiles artist Carol Shiber to create two coordinate collections and a stand-alone shower curtain. The groupings are Palm Tree Trio and Gerber Daisies. The free-standing shower curtain is Island Dreamin'.