Sferra Hires Jacobs as EVP Sales

Sferra Bros., Ltd. has hired Jeffrey Jacobs as executive vice president of sales, a new position.

Jacobs joins the company with a broad textiles background in sales and marketing that began more than 20 years ago as the bed coverings buyer at Bamberger's.

Most recently, Jacobs was executive vice president of sales and marketing at Keeco LLC and vice president of marketing and licensing at Mohawk Home. Prior to this, he spent 14 years with Crown Crafts, leaving in 2000 as senior vice president of sales and marketing.

Paul Hooker, Sferra Bros. president, commented, “This is an exciting and pivotal time for Sferra and Jeff will play a key role in taking the company to the next level in our growth.”

Home & Textiles Today Staff | News & Commentary

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