Alok Offers Flash in Top of Bed
September 29, 2008,
New York — Alok Industries recently introduced AlokFashion, fashion bedding covering five trends:
• Indigo: shades of indigo and white spun together;
• Paisley fusion: melding of red, brown, and cream;
• Ebony & Ivory: a balance of black and white in a toile print;
• Oriental DiLux: romantic mixture of natural materials and colors warmed with pastels.
The company, which is a major apparel producer in India, is leveraging that part of its business by pairing many of its designs with menswear stripe sheeting.