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Domestics getting a facelift at Sears

NEW YORK — Sears is making changes in the home fashions department as it rolls out its spring set, part of a larger effort that will fall into place across the year to freshen up domestics.

In addition to its previously announced introduction of WestPoint Steven’s Martex and Utica brands, the retailer’s 871 full-line stores this year will undertake a “significant” repositioning of merchandise assortments in 2004, according to Alan Lacy, chairman and CEO.

Speaking at the Merrill Lynch Retailing Leaders conference here earlier this week, Lacy said the effort would also include refixturing and updating layouts in Sears’ larger stores.

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