Domestics getting a facelift at Sears

NEW YORK — Sears is making changes in the home fashions department as it rolls out its spring set, part of a larger effort that will fall into place across the year to freshen up domestics.

In addition to its previously announced introduction of WestPoint Steven’s Martex and Utica brands, the retailer’s 871 full-line stores this year will undertake a “significant” repositioning of merchandise assortments in 2004, according to Alan Lacy, chairman and CEO.

Speaking at the Merrill Lynch Retailing Leaders conference here earlier this week, Lacy said the effort would also include refixturing and updating layouts in Sears’ larger stores.

Home & Textiles Today Staff | News & Commentary

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!