Trendex updates traditional, presents lifestyles
Home & Textiles Today Staff -- Home Textiles Today, August 7, 2007
At Market – Trendex Home Fashions’ design tilt still calls for traditional, but this market the company has recognized a need for “less fussy,” more contemporary lifestyle looks. The company pairing these directions this market for a fresh perspective on its table linen line.
“The trends in furniture are dictating the trends we’re seeing in our categories,” explained Lorraine Ragland Maberry, senior vp. “We’re more aggressively than ever going after modern looks, clean lines, and fewer trims. We’re going away from fussy looks like tassels and instead using square edges and clean lines.”
One example in the new collection is the use of a varying stripe design as a diagonal pattern accented with shiny metallic accents, noted Maberry. “We took a basic stripe, turned it diagonally and instantly came up with a more modern look,” she said.
There are eight new mix-and-match design stories for market, heavily centered on textured solids, sheens, boucle-like finishes and others.
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