Balta gets exclusive with Stanton

Syosset , N.Y. – Under a recent alliance, Balta U.S. has made Stanton Carpet Corp. its exclusive partner to sell and distribute its Noblesse wool carpet program.

The Nobless program comprises tufted wool carpets, all of which will be marketed under Stanton 's Royal Dutch brand and will be part of the Royal Dutch product offering and display. Stanton will initially carry approximately 60 skus from the program with plans of expanding the line in the future.

Joris Maes, vice president of sales and marketing for Balta's international broadloom sales, will oversee the program on behalf of Balta and report directly to Jan Vergote, Balta’s general manager of broadloom.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!