NPD to Track Home Textiles
February 21, 2005-- Home Textiles Today,
Port Washington, N.Y. — The NPD Group has begun tracking home textiles sales and will start to make its reports available this summer.
The sales and marketing information company will provide data on bedding, bath, kitchen linens and window treatments. It will use the information to make overall market size estimates, determine retailer and channel shares, and identify trends, buyer profiles and purchase drivers.
NPD will collect data monthly for its online consumer database of 2.5 million members and deliver its results quarterly.
“The home textiles industry is a complex industry in the midst of tremendous change,” said Peter Greene, vice president and general manager of NPD Houseworld, the division of NPD Group launching the new project.
NPD Houseworld also follows sales of home appliances, housewares and home improvement products. The NPD Group tracks data in almost every major general merchandise category as well as food.
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