Sheridan propelled by new strategy
September 5, 2003-- Home Textiles Today,
New York – Sheridan USA has unleashed a good/better/best strategy to help it redefine a brand that had previously targeted a narrow, upper-end niche.
Sheridan products at the “good” end of the spectrum, such as printed bed-in-a-bags, would retail for $89 to $129, while value-added jacquards and wovens in comforter sets in the “better” category would run $149 to $199. At the “best” end of the brand, high-end comforter sets would retail for $299 to $349.
“We want to compete at all levels with our brand and believe we can become a competitive force in the industry by spring,” said Bob Gehm, who recently took the helm as president.
Next on the agenda, Sheridan will be enter solid-color and embellished towels, bath accessories, beach towels, window treatments and juvenile bedding, with launch set for the spring 2004 market.
Related Content By Author
New homes for Indo Count, Trident