CHF picks up Quiksilver, Roxy licenses
April 20, 2009,
“Partnering with CHF Industries allows us to further our vision of creating a complete lifestyle company,” said Steve Tully, president, wholesale, Quiksilver Americas.
CHF plans to translate the surfing and boardriding culture of Roxy and Quiksilver into home by using the brands’ mountain and wave logos on products with innovative constructions and colors, said Joan Karron, executive vp, CHF.
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