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Alexa Hampton designs for Cannon

At theNew YorkMarket - Noted interior and home furnishings designer Alexa Hampton has created a bedding collection for the Cannon brand, which is produced under license by Li & Fung division Homestead Textiles.

Hampton, who has a longstanding successful furniture collection for high end producer Hickory Chair, also is launching a rug collection for Stark and a lighting collection for Visual Comfort.

Hampton is excited to translate her high end design sense for the popular-priced Cannon textiles line. “Cannon is not an unknown brand. And there is wonderful product at all price points – both in home and in fashion,” she explained. “People today are so savvy and so educated about style and design. Design today is not exclusionary.”

In creating the bedding for Cannon, Hampton said, “I’ve approached it in a personal way – and I’ve had so much fun doing it. Cannon is such a great old name; I’ve always known it for its reliability, quality, classic standards. It fits our culture and my personal philosophy.”

The debut collection “has varied groups. There is a fun paneled bed with an ikat interpretation; a paisley; a sweet floral; a natural bed; and a green and lavender documentary floral.”

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