Sony names Shapiro exec. director

Jeffrey Shapiro has been named to the position of executive director of retail sales and promotions for Sony Pictures Consumer Products Inc.

He reports directly to Juli Boylan, senior vp, domestic sales and retail development, Sony Pictures Consumer Products.

In his new post, Shapiro is responsible for the promotional marketing efforts related to the hardlines business for products representing all Sony Pictures Entertainment film and television properties.

Previously, Shapiro worked in sales promotions for the studio's home entertainment division, Columbia TriStar Home Entertainment.

Prior to joining Sony Pictures Entertainment in 2001, Shapiro managed the Los Angeles office for Promotions.com, an Internet marketing solutions company, where he served as Partner. He spent two years as a vp, marketing and sales for Feld Entertainment, producers of Disney on Ice and Ringling Bros. Barnum & Bailey Circus.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos

CURRENT ISSUE

HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!