Natori unveils new brand: N Natori

Partnership will JLA will branch into additional home categories

New York – Natori and home textiles manufacturer JLA have developed a new luxury line called the N Natori collection that will address more accessible price points.

The print-drivan line will feature prices ranging from $129.99 to $179.99 for queen duvet cover sets and $249.99 to $299.99 for queen comforter sets. Full ensembles with accessories will retal from $499 to $600.

“We needed to round out our portfolio and reach a wider audience,” said Josie Natori, founder and ceo of the Natori Company. “The mindset of many consumers is different today. N Natori address that with a balance of utility and luxury, comfort and ease.”

In addition, Natori and JLA announced that they will take the Natori brand into several new product categories, including area rugs, accent and occasional furniture, room accessories, and lighting for the table and floor.

Expected to launch at retail in fall 2011, the Natori Home Collection will focus on better department and speciality stores.

 

 

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!