Springs to Bow Fisher-Price Line

Toy titan Mattel has extended its licensing arrangement with Springs Global US, which will now produce the first-ever complete line of bedding and bath products for infants and toddlers under the Fisher-Price brand, a Mattel subsidiary.

The Fisher-Price collection will include sheets, blankets, mattress pads, bumpers and valances, diaper stackers, lamps, wall borders, wall hangings, switch plates, night lights and baskets. Bath products will include supertowels, hooded towels, washcloths and wash mitts.

The collection targets mid-tier and mass retailers as well as baby specialty stores. Retail prices will range from $3.99 to $29.99.

Under the licensing extension, Springs will continue to create bedding and bath products for Mattel's Barbie, Hot Wheels, and Polly Pocket brands.

Springs has been producing juvenile products under the Mattel license since 2004.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!