JCP.com in Wamsutta-Disney Exclusive
February 23, 2009,
Fort Mill, S.C.— The Disney Resort Collection by Wamsutta, announced in March 2008, is launching at retail as an exclusive for JCPenney.com.
The retail collection is designed to reflect themes from Disney's Animal Kingdom Lodge, Grand Floridian Resort & Spa, Polynesian Resort and Yacht Club Resorts. King and queen comforter sets include comforter, shams and bed skirts with retails ranging from $350 to $450. The line also includes coordinating dec pillows, Euros and window treatments.
Kuba Stripe features an animal print in warm earth tones. Garden View is a soft floral on fresh yellow. Fuji employs hues of sand, green, aqua and blue along with a crewel embroidered detail. Harborside evokes a nautical motif with sea foam embroidered accents on a white pique reversible comforter.
To market the launch of the collection, Springs Global has created the Wamsutta Vacation Celebration Sweepstakes. The winner will receive a five day/four night vacation for four to Walt Disney World Resort, including airfare, accommodations, ground transportation and five-day Magic Your Way tickets with a Park Hopper option.