Charisma Campaign to Feature 'Sex and the City' Actor
Home & Textiles Today Staff -- Home Textiles Today, October 19, 2009
Charisma owner Iconix Brand Group will launch a marketing campaign later this year featuring “Sex and the City” actor Jason Lewis, known for his portrayal in the television and film series as Samantha's boyfriend Smith Jerrod.
The campaign will debut in the December issues of shelter and lifestyle magazines including as Elle Décor, House Beautiful and Gotham. He will also be featured on outdoor advertising and online.
“The Charisma customer appreciates nothing more than a finely appointed bed … except maybe a finely appointed bed with a gorgeous man in it,” said Dari Marder, Iconix's chief marketing officer. “Jason not only looks beautiful in the campaign, but he is a warm, kind-hearted person whom I know our customers will be thrilled to meet at Bloomingdale's when he makes appearances for Charisma.”
Lewis will appear in the upcoming Sex and the City 2 movie, which is slated for release next May.
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