American Homeland to Show at 7W NY
August 6, 2008,
New York -- American Homeland, Inc., the U.S.-based subsidiary of China's Shanghai Homeland Textiles Ltd., will for the first time participate in the New York Home Fashions Market, which takes place Sept. 15-19.
Shanghai Homeland is a fabric mill that also does bedding, window and accessories, exporting for several years primarily to the U.K. and Europe. A year ago, the company hired industry veteran Rick Rogers as managing director to spearhead its strategy for North America.
“We are very excited to be showing at Market Week for the first time,” said Rogers. “We are new to the marketplace, and we know that our beautiful jacquard top-of-bed, decorative pillow and window covering products will be well received, with pricing and styling targeted specifically at North American retailers.”
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...