New product marketing exec for Colonial Williamsburg
April 20, 2004-- Home Textiles Today,
WILLIAMSBURG, Va. — Sally McConnell has been named director of marketing for Colonial Williamsburg's products division. She will oversee advertising, PR, events, visual merchandising and creative support of Colonial Williamsburg's retail, direct marketing and products licensing businesses.
She takes up her post May 2.
She was formerly vice president of sales and marketing for InnerAsia, a New York-based Tibetan rug company. Prior to that, she was for 16 years director and vice president of French Country Living, a home furnishings store in Great Falls, Va., which she and her husband, Bringier, founded and grew into a $25 million retail and catalog brand.
"She brings with her a significant level of accomplishment in marketing across retail, direct marketing and licensing channels of distribution," said Jim Easton, vice president of products for Colonial Williamsburg. "Her success in helping build French Country Living into the brand it became will be of great use in helping us achieve our objectives with the Williamsburg brand."
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